Our Story
It Started With a Problem
Hi, I'm Chloe. I’m from South Australia and have always enjoyed an active lifestyle along our beautiful coastline. I love all things hair, skin, exercise, and sun, but have always struggled with hair breakage and thinning due to regular bleaching and other hair treatments on my naturally thin and blonde hair.
After workouts, I noticed hair breaking off inside my old cotton lined hat I thought there must be a better way, or do I have to choose between protecting my skin from the sun with a hat, or risk breaking my fragile hair?
Finding a Solution
I hunted for a solution. I use a satin pillowcase while sleeping and thought a satin lined hat with the same benefits of reducing breakage, frizz and static must also exist. I tested some other caps that had some satin in the structured lining, and some ponytail caps that would let me wear my hair up, but none of them could provide what I wanted:
- Stylish, low-profile design
- Ponytail hole to let me wear my hair up
- Full satin lining, even around the headband and pony hole!
So, together with my partner Nick, we decided to create the ultimate hair & skin friendly cap!
The Journey
We knew what we wanted but knew nothing about how to make it happen! 2021 and 2022 were busy years behind the scenes, with a lot of trial and error. Every corner presented a new learning curve that pushed us to find solutions.
Along the way we met women of all walks of life who suffered from sensitive hair & skin for different reasons. Postpartum and post weight loss surgery hair weakness, sensitive scalps post chemotherapy, and the amazing curly community. We recognised that there are a lot of people who would benefit from having the solution we were working to deliver.
The Signature Cap Range
In January 2023 we finalised our design and sent out signature satin lined pony cap range into the world. We hit up local markets, friends and family, and word of mouth spread.
The positive feedback and support we received from people who benefited from wearing our caps drove us (and continues to drive us) to keep pushing our idea to more people, to develop different and better products, and fuel our mission to empower u to look and feel your best by providing high quality skin and hair health solutions. By the end of 2023, we sold out our entire inventory!
The Rebrand
We are Suloo™ Australia. A small change in our identity in 2024 reflects was made to reflect a refinement in our profile. Rebranding is simple, but certainly not easy!
The essence of our origin lives on, in a clean, fresh and stylish design - along with new additions in the V2 range of satin lined pony caps - giving you more options to personalise your look.
Excited to be re-releasing under our fresh branding with a new range, and looking towards the future!
What's Next?
We are dedicated to improving lives by providing stylish, functional, and
empowering skin and hair safe products.
Every day, we are focused on improving our products, our reach, our team
and working to provide as much value to people like us who benefit from what we do.
We cannot wait to share our journey with you as it plays out! If our story resonates with you, we would love to hear from you, please reach out via the contact information page!
